Is it time for a new website build?
Building a website is a HUGE deal. Aside from the fact it can be one of the bigger purchases, it’s also the window into your business and often your customer’s first impression of your brand. From time...
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Meet The Team – Billy & Ross
Have you met…Billy & Ross? Chances are, if you have decided to approach Coast about working together over the last decade you will have been in contact with our “front line,” the problem-solving...
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Biometrics: The emotional rollercoaster of being an England fan
What happens when you hook an England fan up to biometric sensors during a game? Football is often heralded as the peak of sporting emotion, a game that elicits passion amongst its followers,...
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How to Grow your eCommerce business with WordPress
Wide flexibility and low cost of ownership make WordPress a great choice for building an online store. The pivot to online shopping that began in 2020 has shown no signs of letting up, and as eCommerce...
View ArticleWhy You Should Add Live Chat To Your Website
When it comes to customer service, the most important part of the process is interaction. Live chat is the perfect way to interact directly with your customers online. It’s a fast and easy way to get...
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How to conduct user interviews: A Quick Guide with Useful Tools
User interviews are one of the mainstays of the user research toolbox, they provide the qualitative insights needed to create personas and add colour to the data gained through website analysis or user...
View ArticleIs a Degree in Digital Marketing Worth Your Time and Money?
Digital marketing is one of the fastest-growing sectors in the marketing industry, so it’s no wonder that more and more businesses are beginning to take the plunge into the deep pool of digital.Getting...
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Bot Vs Being: Is AI The Future Of Copywriting? (The Being)
Hey, everyone! In case you missed it, check out the other instalment in this 2-part blog series: Bot Vs Being: Is AI The Future Of Copywriting? (The Bot), where you can read an interesting, somewhat...
View ArticleBot Vs Being: Is AI The Future Of Copywriting? (The Bot)
The following article was written entirely by an AI copywriting bot as part of our experiment to find out how likely it is that AI copywriting is the future of copywriting. To compare this article to...
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Meet The Team – Jamie Potter
In our latest meet the team feature, we chat to our Paid Social & Display Specialist Jamie Potter. Jamie works with our clients to create, develop and manage powerful and profitable social media...
View ArticleWhy We’re Fans of Hybrid Working
I recently completed my first full year after joining Coast Digital, which meant I was one of the team members who, until recently, didn’t really know what it meant to work at our agency in the “real...
View ArticleDigital Marketing for Lead Generation in High Value or High Touch Sales
Even in 2021, there are still a lot of businesses who haven’t yet tapped into the potential for digital marketing as a source for incremental leads. However, the point is very much around the...
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Apple Mail Privacy Protection Is Here – What This Means for Email Marketers
In June, Apple announced a new feature for their Mail app on iOS15 – Mail Privacy Protection. According to Apple: “Mail Privacy Protection stops senders from using invisible pixels to collect...
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Good as Gold: The Power of Colour & How it Can Positively Impact Your Brand
From a young age, we learn that red often means ‘stop’ or ‘danger’, and that green usually means ‘go’ and ‘safety’. But we also pick up a lot of emotions from other colours, whether we realise it or...
View ArticleUseful Apps, Utilities & Tips for Designers: Part 2
The first part of this series, written quite a while ago now, covered a couple of utilities that I still use today – an image resizer and program for taking screenshots. I’ll cover re-sizing again...
View ArticleImprove your UX design by tracking your users’ eye movements
What exactly is eye-tracking? How can it improve UX design? And should you be using it? Read on to find out! What is eye tracking? As the name suggests, eye-tracking records the eye’s movements and...
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Can organic traffic return after the pandemic?
Our clients were impacted by the pandemic in very different ways. While some benefited from people being in their homes, others were forced to shut up shop and weather the storm. The latter scenario...
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The Social Landscape of SEO – A Social Listening Case Study
When we’re making strategic decisions, one thing we always look for is more data. Whether a client is looking to launch a product into a new market, understand what channels to promote their offering...
View ArticleWhat should a business consider when launching a global website?
Which solution works for your global business? If you are an organisation who is active in multiple countries, the approach your brand takes to web assets in each region, will impact on the overall...
View ArticleDigital Marketing 101: How to write a blog post
If you’ve worked in digital marketing for any period of time, you’ll be familiar with the following scenario: Someone needs to write a blog post for the website, and it’s your turn. You have no idea...
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